Post 5: Online Marketing!!!!

Online marketing is several techniques that revolve around a business promoting content online. Said content can refer to a product, an event, or even the brand itself. This is very useful in allowing companies to
There are several ways that a a company or business can benefit from online marketing. One of the biggest in my opinion is the fact that an organization can zone in on their target demographic. If you have a product that is specifically for middle aged women, you would want to target online spaces that which this audience regularly visits. This can eliminate a lot of noise (cluttered spaces, your product having to fight for space and attention with other campaigns. etc.). There is also the fact that the reach of online marketing is arguably bigger than that of traditional marketing, and can come at a much cheaper price. Having to only pay for ad space of a few sites (although possibly going for large traffic sites), you could hit people across the globe, where as one would have to utilize a lot more in terms of resources in order to reach the possible extent that online marketing can. Lastly there is the idea of creative marketing. With online marketing, an organization has the possibility of reaching a larger audience at a cheaper cost. This means that there is a chance of getting a lot more creative with what they deliver. Many campaigns tend to get interactive with their audiences, allowing them to help push and promote the content they need to be pushed. The hunger Games does that a lot. The Little Dinosaur has connected with a popular art community called Deviantart and they are holding a contest to get fanart for the movie. This pushes not only the community, but the Movie as it gives an unexpected demographic (artist of various ages) a chance to learn about the movie and help promote said movie as well.
The differences between online and traditional marketing seem minimal at best, but the fact that online marketing can allow for bigger and more creative possibilities to produce seems to be something that traditional marketing cannot provide just yet. It takes a lot of resources and time to get up billboards, campaigns, set up the interviews and ad space in traditional media, and then they would have to fight for the attention against other campaigns (that may not even be targeting the same people). However online you can focus on your target audience, or even on a completely different one, and it doesn't seem to take as much space.

Fair Use, Copyright and Girl Talk

Girl Talk is a mash up musician and DJ who creates his music by taking samples of pre-existing songs and mashing them together. This could clash with pre-existing laws that protect copyright, or as many call it, the intellectual property of others. The biggest controversy surrounding him is whether or not if Girl Talk's music is breaking copyright laws, or if he is protected by Fair Use and transformative use.

Copyright laws are in place to protect the intellectual property of something. That means for a period of time the image, song, text, and other content cannot be used without consent of the owner (note this may or may not be the original creator). You cannot just paint Mickey Mouse on something as that is technically illegal. These laws are supposed to stop financial losses from To counteract this, the fair use and transformative use principles are often applied to make sure people are not wrongfully punished.

Fair use states that use of copyright material can be used if for educational purposes, parody, or criticize. This also has to apply the transformative use, which means that if kept under a certain amount of editing, the material may not be seen as the original copyrighted content.

With Girl Talk, the issue is he does not apply the fair use principle at all. His work is not meant to be anything substantial beyond entertainment purposes. This leaves him to solely rely on transformative use to escape copyright infringement. Girl Talk takes samples of music, mostly small one to two second snippets of songs and create music out of this. 

Overall, Girl Talk escapes punishment because he abides by the transformative use principle. While he still profits immensely off of the work of others (in that he takes samples, the songs he create a largely of his own imagination), he can get away with it because the snippets are far too small to hurt the owner of the copyright material, and he alters the samples in a different way.