Post 5: Online Marketing!!!!

Online marketing is several techniques that revolve around a business promoting content online. Said content can refer to a product, an event, or even the brand itself. This is very useful in allowing companies to
There are several ways that a a company or business can benefit from online marketing. One of the biggest in my opinion is the fact that an organization can zone in on their target demographic. If you have a product that is specifically for middle aged women, you would want to target online spaces that which this audience regularly visits. This can eliminate a lot of noise (cluttered spaces, your product having to fight for space and attention with other campaigns. etc.). There is also the fact that the reach of online marketing is arguably bigger than that of traditional marketing, and can come at a much cheaper price. Having to only pay for ad space of a few sites (although possibly going for large traffic sites), you could hit people across the globe, where as one would have to utilize a lot more in terms of resources in order to reach the possible extent that online marketing can. Lastly there is the idea of creative marketing. With online marketing, an organization has the possibility of reaching a larger audience at a cheaper cost. This means that there is a chance of getting a lot more creative with what they deliver. Many campaigns tend to get interactive with their audiences, allowing them to help push and promote the content they need to be pushed. The hunger Games does that a lot. The Little Dinosaur has connected with a popular art community called Deviantart and they are holding a contest to get fanart for the movie. This pushes not only the community, but the Movie as it gives an unexpected demographic (artist of various ages) a chance to learn about the movie and help promote said movie as well.
The differences between online and traditional marketing seem minimal at best, but the fact that online marketing can allow for bigger and more creative possibilities to produce seems to be something that traditional marketing cannot provide just yet. It takes a lot of resources and time to get up billboards, campaigns, set up the interviews and ad space in traditional media, and then they would have to fight for the attention against other campaigns (that may not even be targeting the same people). However online you can focus on your target audience, or even on a completely different one, and it doesn't seem to take as much space.

Fair Use, Copyright and Girl Talk

Girl Talk is a mash up musician and DJ who creates his music by taking samples of pre-existing songs and mashing them together. This could clash with pre-existing laws that protect copyright, or as many call it, the intellectual property of others. The biggest controversy surrounding him is whether or not if Girl Talk's music is breaking copyright laws, or if he is protected by Fair Use and transformative use.

Copyright laws are in place to protect the intellectual property of something. That means for a period of time the image, song, text, and other content cannot be used without consent of the owner (note this may or may not be the original creator). You cannot just paint Mickey Mouse on something as that is technically illegal. These laws are supposed to stop financial losses from To counteract this, the fair use and transformative use principles are often applied to make sure people are not wrongfully punished.

Fair use states that use of copyright material can be used if for educational purposes, parody, or criticize. This also has to apply the transformative use, which means that if kept under a certain amount of editing, the material may not be seen as the original copyrighted content.

With Girl Talk, the issue is he does not apply the fair use principle at all. His work is not meant to be anything substantial beyond entertainment purposes. This leaves him to solely rely on transformative use to escape copyright infringement. Girl Talk takes samples of music, mostly small one to two second snippets of songs and create music out of this. 

Overall, Girl Talk escapes punishment because he abides by the transformative use principle. While he still profits immensely off of the work of others (in that he takes samples, the songs he create a largely of his own imagination), he can get away with it because the snippets are far too small to hurt the owner of the copyright material, and he alters the samples in a different way.

Blog Post #3: Interactivity

Here is an article about Interactivity: A Forgotten Art
*YOU CAN READ IT HERE*

The article discusses interactivity in the educational space. How as we have grown as developers and continue to move into a more digital and technological age, the need to incorporate more interactive based learning has increased. It also argues that there is not just one form of interaction, but several and can all be used in different ways. When it comes to Internet Communication, this article focuses mostly on , but the idea that there are levels and different forms of interactivity is interesting. Some of these different types can definitely apply to Internet Communication.



Measuring interactivity on web design can come from looking at reactions. Most web host (if you work on a free site), allow you to look at site statistics, and a lot of them allow for in depth data. Tumblr gives you statistics about who were your most frequent visitors, what post were popular (despite not all of them being your content). Wordpress gives you stats from that day, to how many individual people came onto your blog, what post were popular, and even how many views were on individual pages on your blog. This in depth statistic page gives you great answers, and can possibly give you correlations to what is actually working in terms of your web design (you have a feature on one page and said page has a consistently high page visit, then there is a possibility that feature is what is bringing people in). Of course this is not a concrete method and doesn't give you complete answers, but it can give you a correlation.
There is also looking for reviews that state this, but that is not always available.

Blog Assignment #2: Network and Info post

The theory that I most agree with is Metcalfe's Law.  The idea that people make connections and continue to spread said messages seems most accurate to me. Although the math behind it seems a little complex, I definitely like the idea of us not being closed off or that these connections are not linear. We connect with five people, and then they connect with five move, who connect with others. From my understanding that sounds more so how the internet works in my opinion. Reed’s Law also seems to state the same thing more or less…

I think people will still be using digital media, namely the internet. Though only time will tell, there had not been any sort of uprising form of media, that has caught any attention. Also the internet is just too convenient at this point. There are very few places where one cannot access the internet. There is very little that the internet cannot provide. Even most other forms of media have turned to utilizing the internet to help reach others. I have a friend who is an Author, and because it was too difficult to get assistance from an official publishing company, she decided to do it all on her own along with a friend, creating their own publishing site. While they are still working on getting it off the ground in terms of traction, they have been able to publish both of their first novels, and there has been reception. They did that with the help of the internet which gave them resources, a space, and an audience. That’s just a portion of what the internet has given. The influence, reach and impact of the internet is far too big for any new medium to overtake, let alone in just five years. I think what will happen is the continued integration of all into the internet. Most studios make deals with streaming sites, or release the latest episodes on their own official sites. That is smart, that is moving with the new medium, and I can’t see another one do that anytime soon.

Introduction post: Janet Jackson

First post, and it's going to be about Janet Jackson.

The reason I am dedicating what is probably my introductory post about the iconic pop star, is because...I am going to see her next Friday. See Janet is kind of a household name in my family. Both my parents love her music. My mom told me how much she looked up to Ms. Jackson (they are maybe a year a part age wise), and how much she loved her songs. My dad thought she was fine, and didn't mind her songs.

Once song though that seems to unite them is Janet's hit from the early 90's, That's The Way Love Goes.